San Marcos

Situated between Austin and San Antonio, San Marcos is a vibrant college town known for its clear rivers, outlet shopping centers, and rich cultural heritage.

San Marcos is a vibrant college town with a lively atmosphere, natural beauty, and plenty of outdoor activities. Here’s why this Hill Country destination is worth exploring:

  • The San Marcos River: Crystal-clear and spring-fed, the river is perfect for tubing, kayaking, or paddleboarding. Its refreshing waters make it a favorite year-round spot for locals and visitors alike.
  • Outlet Shopping: Home to the San Marcos Premium Outlets and Tanger Outlets, the town is a shopping mecca with hundreds of designer and name-brand stores.
  • Historic Downtown: San Marcos’ downtown area boasts unique shops, art galleries, and an array of restaurants and bars that reflect the town’s youthful and creative vibe.
  • Cultural Events: From live music festivals to the Mermaid Festival celebrating the town’s river culture, San Marcos is packed with events that bring the community together.
  • Texas State University: The campus adds energy to the town with its beautiful grounds and cultural events, including plays, art exhibits, and lectures.

San Marcos is a dynamic mix of outdoor fun, culture, and vibrant community life, making it a must-visit in the Hill Country.

Interactive Map

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Detailed Destination Insights

512-393-5930
San Marcos Tourist Information Center, 617 IH 35 North, San Marcos, TX 78666, USA
info@visitsanmarcos.com
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Schedule

Tourist Information Center open Monday to Saturday from 9:00 AM to 5:00 PM; closed on Sundays.

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